You may be wondering why you should use Google for Jobs. You probably have heard about the hype but want to know why Google for Jobs is the next big thing. Well, the reason is simple; the first place a candidate goes when searching for a new job is usually a search engine. As a matter of fact, 73% of job seekers start their job search on Google, according to Getnoticed. Therefore, it is vital that your vacancies are visible in Google to compete with your competitors.
Another reason why you should make use of Google for Jobs is that it is completely free to use. And why would you not use a free tool that helps you increase your visibility? Besides, Google for jobs can also help increase the percentage of job applications. To use an example, Johnson and Johnson have increased their job applications by 18% simply by optimising their vacancies for Google for Jobs. This means that using Google for Jobs can help you to increase the visibility of your vacancies and the number of applicants.
In case you have been living under a rock, or if you simply have not had the time yet to further dive into it, here is a short recap on what Google for Jobs is. Starting the search for a new job can be a daunting prospect and extremely time-consuming. With Google for Jobs, Google wants to change the recruitment experience for the candidate. Basically, Google for Jobs functions the same way as how Google crawls, indexes and ranks your website, but instead for your vacancies.
The service has been around for a while in the USA and some European countries, and it finally launched in the Netherlands in August 2020. Google for Jobs can be compared to a search engine for vacancies, but it is not to be confused with a platform where you can upload vacancies. Rather, Google compiles vacancies from various websites and displays them in their search engine results.
Once you have all the necessary information on your vacancy page, Google needs to be able to gather and display it. For this, you will need to make some technical changes by using structured data (aka schema markup). Structured data asks for technical experience as it is a piece of code placed on your website.
Ask your developer(s) or SEO specialist for help. Google provides information on how to apply structured data for job postings to any website. Alternatively, you could also opt to choose an Applicant Tracking System which already includes structured data to help your vacancies rank higher in Google.
For further reading on necessary information to include on your vacancy page, head over to our blog posts dedicated to optimising your vacancy page for Google for Jobs and find out what information is vital.
Google for Jobs will help boost the visibility of your vacancies, but to reap the full benefits of this new tool, optimise the code (and content) of your vacancies and career page. This can be done manually with the help of an expert or with an Applicant Tracking System with structured data functionality.
Find out how to optimise your content for Google for Jobs in our next blog post. There are certain content requirements for your vacancies to appear in Google for Jobs, so make sure you do not miss out on these insights.
1. How to optimise your content for Google for Jobs
2. Find the perfect candidate by sharing your company culture, mission and vision
3. Vital information to include in your job description
4. 5 tips & tricks to improve your branded career page
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