Everyone knows that applying for jobs is generally speaking a time-consuming task, and far from fun. According to research by the CareerBuilder, 73% of the candidates say that searching for a job is the most stressful thing in life. Keeping in mind that there are usually an abundance of vacancies available to candidates, it is only logical that 47% of all candidates do not apply if a vacancy lacks or contains too much information. After all, if you do not provide the right information for your candidates, your competitors will.
“Because why would a candidate invest their time into applying for your vacancy if they cannot even figure out whether they have an actual shot at getting the job?”
To attract the right candidates, you must find out what candidates actually consider important in a job description. According to LinkedIn, ‘compensation, qualifications, and day-to-day details’ were considered the most important parts of the job description. Or in other words, candidates will only invest their time after knowing how much money they might make, what their actual tasks and responsibilities will be, and whether they are a match for the job. Because why would a candidate invest their time into applying for your vacancy if they cannot even figure out whether they have an actual shot at getting the job?
In the Netherlands another trend is emerging; 40% of the job seekers want to know your mission and vision before applying for a job at your company, according to research by Indeed. Moreover, 71% of job seekers would consider earning less if that meant they could work for an organisation whose mission they actually believed in. Ultimately, would you want to spend half of the time you are awake working for a company that does not share your values?
In conclusion, writing job posts is almost a form of art. Finding the right balance between what to, and what not to include is vital to ensure that the perfect candidate applies for your vacancy. Moreover, you want the candidate to feel valued and treat them right during the entire candidate experience. However, because we know how difficult it can be to find this balance, we have compiled a short list of tips & tricks on how to improve your hiring process and impress candidates
1. Write shorter, to-the-point job posts that only includes vital information;
2. Ensure your application process is easy and treat candidates as human beings;
3. Your story matters; briefly inform candidates what drives you and your organisation.
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