We know how difficult it is to find the perfect candidate. A valued employee is leaving, or a new position opened up. Yet, for some reason, you are not able to find the right candidate to fill the position. Most likely, your story is the issue. Over 73% of candidates take the reputation of a company in consideration before applying for a job, and 47% of candidates actually state they will not apply for a job if they cannot find inside information on an organisation. In short, candidates no longer want to find just any job; they want to find a job at a company that shares their own values. Over 40% of all candidates want to know the organisation’s mission and vision before applying for a position. Because why would they join your organisation, if they do not know your story?
‘...millennials would consider earning less in order to work for a company who shares their mission and values’
Be transparent in your vacancies about your company culture, your mission, and your vision, as 66% of candidates state this is the thing they want to know most about your company. Your values define your company culture. It is the embodiment of your mission and vision; the entire reason your company was founded in the first place. It gives the entire company the same goal to work towards and helps to create a sense of commitment and belonging, which again leads to better problem solving, collaboration, and higher employee engagement according to LinkedIn. Because everyone knows that teamwork makes the dream work, right?
As mentioned above, more than half of the candidates want to know your story and values, and this has become increasingly important. When asked, almost 40% of professionals would leave if they were asked to perform tasks that would conflict with their values. However, this effect works both ways, as a staggering 86% of all millennials would consider earning less in order to work for a company who shares their mission and values because they want to be inspired and motivated. In addition, over 46% of candidates say having a job that has a positive impact on society is important to them. After all, who does not want to be part of something greater?
In conclusion, sharing your story is incredibly important. Candidates no longer want a job that just pays well; they want to have a feeling that their work matters. You can accomplish this by being transparent about who you are, what your long-term goals are, and by elaborating on your company culture from the very start. This way, you will be able to set clear expectations, avoid disappointments in the long run, and create an overall positive employee experience. However, because we know that your story is only one vital part of your vacancy, we have compiled a list of tips & tricks on how to improve your hiring process and treat candidates better.
1. Write shorter, to-the-point job posts that only includes vital information;
2. Ensure your application process is easy and treat candidates as human beings;
3. Your story matters; briefly inform candidates what drives you and your organisation.
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