In our latest blog about employer branding, we discussed the basics of employer branding, how your organisation can benefit from a stronger employer brand, and what the most common pitfalls are when it comes down to employer branding. As previously discussed, employer branding is a vital part of your companies long-term strategy, in fact, 75% of active job seekers are more likely to apply for a job if the employer actively manages and communicates their employer brand. Your employer brand goes beyond simply sharing and advertising that your company is the ‘most fun and ‘best’ place to work at, it is about actually being the most fun and best place to work at. But how do you establish your employer brand? In this blog, we will share five easy steps on how to lay the foundations of a strong employer brand.
In order to establish a strong employer brand, you first have to ensure you fully understand and know your own company’s identity. What is your mission, vision, and what are your long-term goals? What kind of workplace culture do you want to establish, and what do you still need to do achieve this? By making sure that you are working towards actually being the best, you can ensure that you will also attract the best talent, and you are three times more likely to hire quality talent.
After you have either redefined or rediscovered who you are, you must set a clear list of goals. Why are you investing in your employer brand? What are the goals that you want to achieve? By setting your own unique goals, it will be easier to measure whether your strategy is effective. Set your own KPI’s, measure, and continue to improve.
To understand your target group, you need to create a persona of the type of talent you are trying to attract. Because how can you target the right candidates if you do not know who they are?
The best way to improve your employer branding is to focus on your current talent; they are your biggest ambassadors. Moreover, when asked, 76% of individuals would say they are more likely to trust content shared by ‘normal’ employees than any corporate message. At the same time, there is also eight times more engagement with their content.
Last but not least, invest in a branded career page where you share all vital information regarding your organisation. It helps candidates get a better and clearer picture of your company, and after you have impressed them? They can immediately find the open vacancy that fits their skills and click on the ‘Apply now’ button.
In conclusion, your employer brand should be a crucial element of your hiring strategy. By focusing on your strengths as a company and your employees as your ambassadors, you are one step closer to finding, hiring, and retaining the right talent. Want to discover how Vaqancies can help you with your employer branding? Read more here, or sign up for our mailing list and be the first to receive our latest tips & tricks directly in your inbox.
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